Start with the real business question
A redesign is a business project, not only a colour change. Before starting, identify what customers already use, which pages appear in search and where the current experience is getting in the way.
Where people get stuck
Small businesses often replace a site without saving old URLs, enquiry paths or useful content. The launch looks fresh but rankings, leads and update access disappear with it.
A more useful way to approach it
Inventory current pages, traffic and enquiries. Keep the services that still matter, map old URLs to their new equivalents, write the new customer journey and test the important pages on a phone before launch.
The mistake to avoid
Do not copy a competitor’s layout without understanding their customers, offer and sales process. Your redesign should make your own decision process easier for buyers.
Practical checklist
1. Export the pages that currently receive traffic or enquiries 2. List the services and questions the new site must explain 3. Test redirects, forms, analytics and mobile layout before launch
What to do next
The right next step depends on your current situation. Explore BrightGrow’s Website Redesign service for a clearer plan, or use the project and audit routes on the site to begin a conversation.
