GEO
Generative assistants build answers from sources they consider trustworthy. GEO is the work of becoming one of those sources.
Tech Stack
What usually goes wrong.
- 01Assistants describe your category without mentioning you.
- 02The web has very little independent information about your brand.
- 03Your positions exist in PDFs and decks, not on indexable pages.
What the work includes.
- 01Brand entity and knowledge mapping
- 02Publishing original, sourceable positions
- 03Structured data and consistent naming
- 04Digital PR groundwork (earned, not paid placements)
- 05Monitoring how assistants describe your brand
A practical engagement
Built around the work that matters.
Who this is for
For brands that want AI assistants and search experiences to describe what they do accurately, using verifiable public information.
How we approach it
We establish consistent naming, services, audience and proof across core site pages and relevant public profiles. Then we identify original insights or evidence worth publishing as sourceable content.
What is checked before handover
We review representative prompts and source references over time. GEO is an emerging discipline, so results are reported with care; no agency can guarantee that an assistant will cite a page.
How we run it.
Entity map
Define who you are, what you do and how the brand is named everywhere.
Sourceable pages
Publish original, factual positions that assistants can cite.
Consistency
Align site, profiles and third-party mentions so descriptions do not conflict.
Prompt checks
Test how assistants describe you and adjust the underlying sources.
What it changes for the business.
- A consistent description of who you are, everywhere.
- Original material that assistants can draw from.
- Early presence in a channel most competitors ignore.
GEO questions.
No, and we will not claim otherwise. We improve the odds by making your brand well-defined, well-sourced and easy to parse.
Repeated prompt testing across assistants, tracking whether your brand appears, how it is described and which sources are used.
It overlaps, but the target differs. GEO cares about entity clarity, original evidence and third-party corroboration more than ranking position.
Usually with a clear, factual brand page, structured data, and two or three genuinely original pieces of expertise.
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