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GEO
Generative assistants build answers from sources they consider trustworthy. GEO is the work of becoming one of those sources.
Tech Stack
Entity MappingStructured DataBrand MonitoringKnowledge GraphPR Monitoring
What usually goes wrong.
- 01Assistants describe your category without mentioning you.
- 02The web has very little independent information about your brand.
- 03Your positions exist in PDFs and decks, not on indexable pages.
What the work includes.
- 01Brand entity and knowledge mapping
- 02Publishing original, sourceable positions
- 03Structured data and consistent naming
- 04Digital PR groundwork (earned, not paid placements)
- 05Monitoring how assistants describe your brand
How we run it.
01
Understand
We map the business, the buyer and what currently gets in the way.
02
Plan
A scoped plan with priorities, owners and a realistic sequence of work.
03
Execute
Design and build in short cycles, reviewed against the plan.
04
Measure
Track what changed, keep what works, fix what does not.
What it changes for the business.
- A consistent description of who you are, everywhere.
- Original material that assistants can draw from.
- Early presence in a channel most competitors ignore.
GEO questions.
No, and we will not claim otherwise. We improve the odds by making your brand well-defined, well-sourced and easy to parse.
Repeated prompt testing across assistants, tracking whether your brand appears, how it is described and which sources are used.
It overlaps, but the target differs. GEO cares about entity clarity, original evidence and third-party corroboration more than ranking position.
Usually with a clear, factual brand page, structured data, and two or three genuinely original pieces of expertise.
Free Website Audit
See what's holding your website back. A person reviews your site and replies with what they would fix first.
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