SEO
How to redesign without losing the rankings you already have
2026-06-10 — 2 min read
Inventory, redirect mapping and the pages you should never quietly delete.
Inventory before design
Export every indexed URL and its traffic before a single wireframe is drawn. A redesign that cannot name its top fifty pages will delete some of them.
Redirect mapping is a deliverable
One-to-one redirects, not a blanket rule to the homepage. Then re-crawl after launch and fix what broke in the first week, not the first quarter.