Website Redesign
A redesign is not repainting. We keep the pages that earn traffic, fix the ones that lose visitors, and rebuild the structure underneath.
Tech Stack
What usually goes wrong.
- 01The site looks dated next to competitors.
- 02Traffic arrives but almost nobody enquires.
- 03Past redesigns lost rankings because URLs and content were dropped.
What the work includes.
- 01Content and URL inventory before anything is deleted
- 02Redirect mapping to protect rankings
- 03New design system and page templates
- 04Conversion-focused page structure
- 05Staged rollout and post-launch monitoring
A practical engagement
Built around the work that matters.
Who this is for
For established sites where the design, message or conversion path no longer reflects the business—but existing traffic and rankings still matter.
How we approach it
We inventory URLs, search traffic and conversions before changing layouts. This lets us preserve valuable pages, consolidate weak duplicates and plan redirects for any address that must change.
What is checked before handover
The new experience is reviewed on staging against the redirect map, content inventory and key journeys. After launch, we crawl the site and monitor indexing, broken paths and real enquiry behaviour.
How we run it.
Inventory
Export ranking URLs, traffic and conversions so nothing valuable is deleted by accident.
Redirect map
One-to-one 301 plan for every important old URL before design is locked.
Rebuild
New templates and content structure with parity checks on high-value pages.
Verify
Post-launch crawl, Search Console checks and fixes for chains, soft 404s and index gaps.
What it changes for the business.
- You keep the search equity you already paid for.
- Visitors get a clearer path to contacting you.
- The team gets templates instead of one-off pages.
Website Redesign questions.
It can, when URLs change without redirects and content is thinned. We inventory every ranking page first and map redirects before launch.
Only if the platform is the constraint. We test that assumption instead of defaulting to a migration.
Yes. Template by template is often safer than a big-bang launch, especially for larger sites.
Analytics, search data and a page-by-page review of what generates enquiries.
Free Website Audit
See what's holding your website back. A person reviews your site and replies with what they would fix first.
