AEO
Answer engine optimisation makes your expertise easier to understand when someone asks a direct question in Google or an AI assistant. The work turns vague marketing copy into clear answers, evidence and visible authorship that people and machines can evaluate.
Tech Stack
What usually goes wrong.
- 01Your expertise is buried in long, unstructured pages.
- 02Common customer questions are never answered on the site.
- 03Content is written for search engines rather than people asking things.
What the work includes.
- 01Question research from real customer language
- 02Answer-first content structure
- 03FAQ and How-To structured data
- 04Entity and topic clarity
- 05Source clarity: who wrote it and why they know
A practical engagement
Built around the work that matters.
Who this is for
For expert businesses whose useful answers are buried in marketing copy instead of being easy for a buyer or answer engine to understand.
How we approach it
We collect real buyer questions, create answer-first page structures and add the context, evidence and authorship needed to make those answers credible. FAQ markup only reflects information users can actually read.
What is checked before handover
Success is measured through better clarity, relevant organic visibility and the quality of answerable sections—not promises of a specific AI citation or a rich-result treatment.
How we run it.
Question research
Collect the questions buyers and customers actually ask.
Answer structure
Lead with the answer, then evidence, then context on the same page.
Schema match
FAQ and How-To markup only where the visible content matches.
Attribute clearly
Make authorship, expertise and sources obvious for people and machines.
What it changes for the business.
- Clear answers earn placement in answer surfaces.
- The same structure helps human readers scan quickly.
- Your positions become quotable rather than paraphrased away.
AEO questions.
SEO aims at a ranked list. AEO aims at being the source of a direct answer, which rewards concise, well-structured, clearly attributed content.
No. Answer surfaces choose sources by their own criteria. We can make your content the most usable candidate.
It helps machines parse your answers. It only works when the schema matches the questions and answers visible on the page.
Direct answers in the first two sentences, followed by the reasoning, evidence and context that make the answer trustworthy.
Free Website Audit
See what's holding your website back. A person reviews your site and replies with what they would fix first.
