Writing pages that answer engines can actually quote

Answer-first structure, clear attribution and schema that matches the visible page.

Answer first, context second

Answer engines quote the sentence that resolves the question. If your page buries the answer under three paragraphs of positioning, it will not be the sentence that gets cited.

Schema that matches the page

Structured data should describe what a human can see. Marking up FAQs that do not appear on the page is the fastest way to lose trust with both crawlers and readers.