GEO: what being visible to AI assistants really requires

Entity clarity, original evidence and third-party corroboration — no guarantees involved.

Entities, not keywords

Generative systems reason about entities: who you are, what you do, where, and who says so. Clear, consistent descriptions across your site and third-party sources do more than any single page optimisation.

No guarantees

Nobody controls what an assistant says. What you can control is whether the correct information exists, is unambiguous, and is corroborated elsewhere.