Weight is the problem, not hosting
Almost every slow site we audit is slow for the same three reasons: uncompressed hero imagery, fonts that block the first paint, and third-party tags nobody has reviewed in two years. Hosting is rarely the bottleneck.
Fix them in that order. Images first, because they are the largest single payload on most marketing pages and the easiest to halve without touching design.
What good looks like
A content page should render meaningful text within a second on a mid-range phone over 4G. Anything slower and you are paying for attention you then throw away.
